The best value in school marketing and communication professional development, period. Introducing the VirCon10.
Designing a Video Content Strategy that works; how to balance the ’need to be seen’ and the emotional power of video
Calming the waters: Communicating about DEIB and SEL in a challenging environment
Un-bottle your message - Create clear and compelling messaging that will deliver results
Risk-Taking & Mistake-Making: Strategies for Moving On When Things Don’t Go as Planned
Changing the Leopard's Spots: Behavior Change Marketing and the Power of Personalization
The Art & Science of Conversion
Using Market Research to Effectively Recruit and Retain Mission Appropriate Families
Experience Design as a New Marketing Strategy for Schools.
I launched the first VirCon eight years ago after I heard the same complaints from school marketers:
"Most conferences are too expensive for my budget."
"There is no specific track for marketing and communications."
"I can't attend every session and I feel like I'm missing too much."
"I can't afford professional development for my staff and for me."
"How am I supposed to improve my skills as a marketer?"
I knew there had to be a better way!
While in-person conferences are fantastic for networking, they are not a great value for learning. I love networking as much as the next person, but, in the end, networking isn't going to make you a better marketer, and it certainly isn't going to attract new students to your school.
I was once told, "Try and take one to two ideas from each conference, and that will be a successful conference."
My issue is that if you add up the cost of airfare, Uber/Lyft rides, hotel rooms, conference registrations, food, alcohol (while you're networking), and gifts for your family, it could cost your school and/or you thousands of dollars for two ideas.
That formula doesn't add up anymore!
The VirCon was created to bring you the best school marketing experts and have them teach you how to attract new students and retain current students using the internet and social media, all at the best possible value!
Director of Stewardship/Communications Associate for Social Media, Park School
I’ve done multiple VirCons through SchneiderB Media. If you’re involved in any part of school marketing, you need to sign up for VirCon10 today.
I have found each VirCon event packed with useful information and equal in value to that of a three-day conference but without the travel and extra expense!
Thanks for providing such great info. You lined up an impressive list of options to appeal to all. Nicely done!
No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after watching the presentations.
You'll have access to the presentation recordings forever. You can review the recordings again and again.
No expensive registration fees, airfare, hotel costs, food, and drink. For one low price, you, and your team have access to incredible professional development training.
With your registration, you can share the recordings with any member of your team.
You’ll be able to ask questions of the presenters during the live presentations and in a private Volley space for registrants.
COVID-19 might not be affecting the classroom experience at your school this year. However, it still continues to affect the finances of schools, especially those schools that charge tuition. Student enrollment at most independent schools is down, which has put pressure on school budgets. As a result, budget money has been cut in departments, and schools have reduced or eliminated professional development budgets. Additionally, other organizations have moved or will move their conferences online while still charging a high fee.
I started the VirCon to provide the best value in school marketing and communication professional development. With all of the monetary pressures at school right now, I felt like the right thing to do was to lower the price of the VirCon. While other conferences are charging hundreds or even thousands of dollars for a virtual conference, I've decided to lower the price of early bird registration to $97 for your WHOLE TEAM. My goal was to create a professional development experience that all schools could participate in.
Additionally, I've also bundled the VirCon10 registration into membership in The MarCom Society, my online community created expressly for marketing and communications professionals at schools. The MarCom Society includes a library of training, new training each quarter, a private online community, and much more...
Think about it, for only $600/year, you can join the MarCom Society, add up to nine other members of your team, get access to over 70 trainings, AND get access to the VirCon10.
Whichever option you select, I hope you'll join us for the VirCon10 to learn from marketing and communication experts for schools.
Our experts will be sharing their years of knowledge, strategies and tactics. If you’re focused on launching or growing your business we've got you covered.Meet the speakers