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Changing the Leopard's Spots: Behavior Change Marketing and the Power of Personalization

A talk by Elyn Roberts
Chief Revenue Officer, UBIQ

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About this talk

The phrase 'a leopard can't change its spots' suggests that people can't (or won't) change. But, market research demonstrates the opposite. Behavior change marketing combines psychology, sociology, and communications to drive an audience to change long-standing perceptions and take action. Personalization then drives conversions, repeat engagement, and loyalty.

During this session, we'll dive into both. We'll discuss ways to transform data into 'feelings' and journey into the foundations required to create personalized, engaging, and impactful digital experiences for the many different personas you serve at your school.

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