Every time you have to describe what distinguishes your school, do you feel like you’re reinventing the wheel? Do educational leaders, faculty and parents all have conflicting ideas about what makes your school unique? Are you losing ground to competitive schools that are doing a better job of communicating why parents should choose them? The need for clear, compelling and consistent messaging across all media has never been greater. In this presentation, Chuck will show you how to create messaging that gets noticed and gets results.