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The Art & Science of Conversion

A talk by Seth Odell
Founder & CEO, Kanahoma

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About this talk

The education industry is more competitive than ever, and it seems we're all trying to do more with less. That's why it's never been more important to understand how prospective students - and their families - make decisions, why they "buy," and what we as enrollment marketers can do to improve performance and achieve success.

From doubling website conversion rates to achieving email open rates of 40%+, we'll share practical—and tactical—tips and tricks designed to improve your campaign performance without breaking the bank.

Categories covered by this talk

Seth Odell

Award-winning enrollment marketing expert

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