David Willows Suzette Parlevliet

Experience Design as a New Marketing Strategy for Schools.

A Talk by Dr David Willows and Suzette Parlevliet

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About this Talk

In a world full of schools that tend to look the same, it can be hard to stand out in the crowd. Drawing upon their experience of international school marketing and strategic support of schools around the world, Dr David Willows and Suzette Parlevliet, co-founders of [YELLOW CAR], believe that the schools that will stand out in the future are those that intentionally design the journey of families through the school. In this webinar, David and Suzette will unpack some of the key principles of Experience Design and explain how they can impact your school's marketing efforts.

About The Speakers

David Willows

Dr David Willows

Co-Founder, [YELLOW CAR]

Co-Founder and Strategic Director at [YELLOW CAR]. He was recently listed as one of the world's Top 10 Global Education Influencers.

Suzette Parlevliet

Suzette Parlevliet

Co-Founder, [YELLOW CAR]

Co-founder and Experience Director at [YELLOW CAR]. She brings expert insight into the day-to-day life of an innovative Advancement office and is skilled at supporting others to be successful in their role when designing the School Experience.