Experience Design as a New Marketing Strategy for Schools.
A Talk by Dr David Willows and Suzette Parlevliet
About this Talk
In a world full of schools that tend to look the same, it can be hard to stand out in the crowd. Drawing upon their experience of international school marketing and strategic support of schools around the world, Dr David Willows and Suzette Parlevliet, co-founders of [YELLOW CAR], believe that the schools that will stand out in the future are those that intentionally design the journey of families through the school. In this webinar, David and Suzette will unpack some of the key principles of Experience Design and explain how they can impact your school's marketing efforts.